Start with the right structure. Then the ads.
Built for brands running paid ads for the first time, or starting over – with a funnel behind the spend, not just a campaign.
Everything you need to launch with the right structure behind it.
Every item in this package has a specific job to do.
- 1 Funnel Strategy mapped to your offer type (lead gen, booking, or product promo)
- Ads management on Meta or TikTok (1 platform)
- 1 Campaign with up to 3 ad sets (cold, warm, lookalike)
- Custom audience building and targeting setup
- Pixel and conversion event verification
- Weekly campaign optimisation
- Bi-weekly performance report (Loom or email)
- Basic SEO performance dashboard (monthly)
- Creative direction guidance and market snapshot
Right for you if…
- You’re new to paid ads or starting over after a bad experience
- You have a clear offer and want to test it with proper structure
- You want one platform done well before scaling to others
- You’re ready to provide creative assets and brand direction
- You need ads running on multiple platforms simultaneously
- You want advanced A/B testing and full funnel scaling
- You don’t yet have a defined offer or target audience
What actually happens after you sign on.
We map your offer, audience, and funnel. Pixel verified, account structure built, creative brief delivered.
First campaign goes live. We monitor closely in the first 48-72 hours and make early adjustments.
Weekly optimisation based on real data. Bi-weekly report with plain-language context, not just numbers.
What works gets more budget. What doesn’t gets cut. Month 2 is where meaningful optimisation begins.
Common questions about Foundation.
Anything else, bring it to the discovery call.
Book a call →Yes. You provide the images, videos, and copy. We deliver a detailed creative brief so your assets are built with the right structure. If you need direction on what to produce, that’s part of the brief.
Yes. Foundation is designed as a launchpad. Once you have data and results to build on, moving to the Scale System is a natural next step. We’ll flag when the timing makes sense.
We recommend a minimum of $500-$1,000 per month in ad spend to give the algorithm enough data to optimise. Lower budgets are possible but the learning phase takes longer. We discuss the right number for your offer in the discovery call.
Ads typically need 2-4 weeks before optimisation decisions make sense. Month 2 is where compounding begins. We set honest, offer-specific expectations in the discovery call.
Ready to scale across platforms with a full testing system?
The Scale System adds both Meta and TikTok, up to 3 funnels, advanced A/B testing, and strategy calls or Loom walkthroughs each month.